Free Snacks, Drinks and Dancing

One of the best parts of my job is participating in community events.  I was honored to be involved in the health expo sponsored by the Peabody Area Chamber of Commerce and the Peabody Concert Series.  There I got to share my healthy vending booth with the folks at Hint Water and BudiBar, two products that are in the Wicked Healthy Vending machines.

Check out the photos!





Diversified Businesses Featured

Wicked Healthy Vending is pleased to be included in the first published North Shore Massachusetts Diversity Catalog with other Salem, Beverly, Peabody, Swampscott, Lynn and Marblehead Minority and/or Women Business Owners.

Schools, YMCAs, Universities, and municipalities, please join in and reach out to Wicked Healthy Vending for your vending needs.  By doing so you are supporting one of your local woman-owned businesses.  Thank you for your business and ongoing support.

Massachusetts and New Hampshire Among Top 10 Healthiest US States

Wicked Healthy Vending gives kudos to its home state of Massachusetts and neighboring New England states: New Hampshire, Vermont and Connecticut for being identified as the top healthiest states in the United States in 2021.

According to the World Health Organization’s World Population Review, Massachusetts ranked second as the healthiest State following its neighbor to the north, Vermont.  Connecticut and New Hampshire ranked 4th and 6th, respectively.

We are fortunate in Massachusetts to have great hospitals, educational institutions and school systems and organizations that strives for a healthier community.

Now let’s talk vending in Massachusetts.  Public schools requires vending that complies with the John Stalker A list.  What is this you ask?  It is a list of food items, such as snacks and beverages that meet nutritional guidelines for its children.   Additionally, many YMCAs require adherence to the Healthy Eating and Physical Activity Standards (“HEPA”).    Wicked Healthy Vending provides services to meet these requirements.

We are also finding that organizations such as companies, dealerships, property management companies, and hotels are switching to vending machines that carry healthy options.   Many companies include incorporating healthy vending into their wellness program.  There is simply also demand from the community.  Massachusetts young adults are looking for food to fuel their body while on the run and GenX and Baby Boomers are becoming more aware of healthier choices as a result of aging, illness and following in their children’s and grandchildren’s footsteps.

Healthy snacks no longer mean tasteless.  Entrepreneurs, are producing superfood snacks that are delicious.   Keep it up Massachusetts!

2020 CWE Rising Star Award

As owner of Wicked Healthy Vending, let me say how appreciative and honored I am to have received the Center for Women and Enterprise’s (“CWE”) Rising Star Award Eastern MA, and how grateful I am for CWE’s support and guidance over the past 6 years.

The pandemic has put stressors on our lives and businesses and the healthy vending business has not escaped its wrath.   As a vending business, we rely on other businesses to thrive as they are our customers.  Servicing our locations brings me great pleasure and I am confident that we will all get through the other side of this, stronger.

In the mean time what has kept me going as a business owner has been the support received from others and the support I have been able to give to others.   I’m not just talking about financial support, such as the PPP monies or community grants, I am talking about service, guidance, and coming together to help each other.

CWE has been a constant source of support to Wicked Healthy Vending since 2014.  From the beginning CWE has provided support by way of educational seminars and panels, matchmaking to corporations, mentorships with corporations to recent reach outs and support from their Covid Business Recovery project manager.  Additionally, as a result of CWE’s introducing Wicked Healthy Vending to other woman business owners who have food products, Wicked Healthy Vending has been able to include these food products in their vending machines.

Wicked Healthy Vending’s mission is two-fold: healthy vending options and service to Massachusetts community.  As this year passes, I realize how important the community part is.  It has been our pleasure to donate our product to food pantries, pass out meals to our local community, gift snack packs to essential workers and to support women businesses.

Let’s continue to emotionally, financially and spiritually support one another where and when we can.

Thank you for your support and your business.

Tina Paine

Wicked Healthy Vending’s Passion to Serve Under-Served Communities

When I started the business at the end of 2013, I realized a couple of things about myself.  The first is that I wanted to work with the community.  Part of this of course were the businesses that would allow me to place my vending machines in their locations, but a much bigger part was to provide healthy options to people who did not have access to healthy eating, including healthy snacks.

When first starting out, my social media was limited to a one page stand-alone brochure.  As the business began to grow, I decided to try my hand at a more sophisticated web site and dip my toes into some social media.  At one point I hired a media professional to, among other things, post photos of different people at vending machines eating healthy.  I immediately noticed that there was no diversity   It bothered me and I asked that the photos be more diversified.

“Sample photos look great.   Please make sure you have some diversity as well.” 

Don’t get me wrong, the little blond girl sitting at her desk eating an apple was adorable, but she was only a portion of my intended customer base.   Needless to say, that firm didn’t get it so I ended up cancelling.

Come on people! (I thought to myself).  So I decided that my posts would not be stock photos but the actual community that I serve.  (see below, some actual vending customers: kids from North Reading, gentlemen from Lowell Transitional Living Center and the young ladies who were Lynn YMCA summer program scholarship award winners).  But I too must do better!

#diversity #serve all #healthysnacks #mycommunity

Wicked Healthy Vending Announces Local Snack Delivery Services

Wicked Healthy Vending announces its local snack delivery service. We are committed to continue to serve our community and as a small business finding ways to stay viable.

In these trying times for our community we at Wicked Healthy Vending know that social distancing and remaining at home is essential to stop the spread of COVID -19. We also understand that our company clients need to restrict or close their facilities to do their part as well and we will be here for you when things are normalized.

In the mean time, avoid the stores, have some healthy snack options on hand delivered to your door.

Thank you and stay safe.   —- Tina Paine, Owner, Wicked Healthy Vending

Wicked Healthy Vending Expands into New Warehouse Space

We are excited to announce that, due to our remarkable growth over the last six years, we recently expanded to a new warehouse facility in North Reading, MA!

We want to take this time to express appreciation to our amazing customers, industry peers, family and friends in helping us reach this milestone.


Tina & John Paine
Wicked Healthy Vending

Wicked Healthy Vending Acquires New England Healthy Vending

In the second quarter 2019, Wicked Healthy Vending (“WHV”), owned by Tina Paine, acquired New England Healthy Vending (“NEHV”).   Tina said that Janice Fennelly, owner of NEHV, built a successful healthy vending company with a solid customer base.  Tina added that when Janice decided to move onto other entrepreneurial ventures and sell NEHV, Janice wanted to ensure that the new owner would provide the same level of service as she did.  Tina was appreciative that Janice thought of her and WHV and was delighted to take on the new business and assume its existing customer base.

Since January 2014 to date, Wicked Healthy Vending, currently servicing Massachusetts and New Hampshire, has grown by 800%.